ServiceNow for Retail Digital Transformation
- by heritagehimalaya
- Posted on October 7, 2023
Retail digital transformation is essential for improving customer experience, enabling operational efficiencies and increasing revenue. However, it’s not without challenges. From technology architecture and operating models to organizational siloed behavior, talent gaps and change resistance, retail companies often struggle to implement digital transformation strategies.
Customers are shifting from one-size-fits-all communications and promotions to personalization, driving a need for retailers to connect with customers more efficiently through advanced business systems. These include cloud technologies, chatbots and artificial intelligence (AI). Retailers that use these advanced technologies can build brand loyalty with a new generation of consumers.
The Future of Retail: Navigating the Digital Transformation Landscape
As a result, it’s vital for retailers to integrate these technologies with their existing CRM and ERP solutions. This will ensure that they have a full picture of customer data, making it easier for brands to identify and serve high-value customers.
Digital transformation also includes modernizing legacy technologies such as call centers and in-store service desks with automation. These improvements can increase employee productivity, reduce call volume and ultimately improve the customer experience.
With an industrialized software delivery model, retailers can accelerate the time to market of these improvements by creating cross-functional teams of engineers, designers and architects led by business product owners. The ServiceNow platform also offers a robust set of modules such as IT service management, HR service management and security operations that can be used to drive retail digital transformation. And ServiceNow App Engine enables retailers to create custom applications that address unique business needs.
Spread the loveRetail digital transformation is essential for improving customer experience, enabling operational efficiencies and increasing revenue. However, it’s not without challenges. From technology architecture and operating models to organizational siloed behavior, talent gaps and change resistance, retail companies often struggle to implement digital transformation strategies. Customers are shifting from one-size-fits-all communications and promotions to…