How Google Vehicle Listing Ads Can Help Your Auto Dealership Grow
- by heritagehimalaya
- Posted on February 16, 2023
Whether you are looking to expand your business with online car sales or you are already a successful auto dealer, vehicle listing ads can help you grow. Millions of consumers search for vehicles every day on Google and you can get your inventory in front of them by using this new ad format.
Vehicle Ads Are Available to All Dealerships
In the past, automotive dealerships paid thousands of dollars to third party vehicle listing sites to list their vehicles. Those companies didn’t generate the user traffic that Google did, so they weren’t able to get their inventory in front of shoppers as easily and effectively as they could with vehicle ads.
Vehicle Ads Are Designed to Help Drive Leads and Store Visits
With google vehicle listing ads , dealerships can surface their inventory to users when they’re looking for cars near them on Google. When they click on an ad, they’re taken to the vehicle description page (VDP) where they can learn more and fill out a lead form or inquire about the vehicle.
The Vehicle Ads ad format works on the same principles as Shopping Ads but is specifically for automotive inventory and takes up more real estate in search results. Unlike Shopping Ads, which are text-based ads, Vehicle Ads show images and inventory information like year, make, model, price, and mileage to match a buyer’s search with the appropriate vehicle.
To use vehicle ads, you need to upload a data feed that includes relevant details about your vehicles to Merchant Center and create an account with Google. After you’ve created your account and verified your feed, you can start running ads on Google.
Spread the loveWhether you are looking to expand your business with online car sales or you are already a successful auto dealer, vehicle listing ads can help you grow. Millions of consumers search for vehicles every day on Google and you can get your inventory in front of them by using this new ad format.…