Boost Your Enrollment With These Child Care Marketing Ideas

Boost Your Enrollment With These Child Care Marketing Ideas

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When a new childcare marketing  or home-based childcare business opens, it can be difficult to attract and enroll clients. Fortunately, there are many marketing techniques available to help you boost enrollment and reach your business goals.

Crafting Success: Digital Marketing Strategies for Childcare Providers

The internet is a major source of information for parents seeking childcare providers, so a well-designed website is a must for any child care marketing plan. Your website should provide prospective clients with the basic information they need to decide if your services are right for their family, including a description of your education, experience and philosophy. It is also helpful to include a photo gallery with photos of children (with parental permission) playing at your facility and a page listing positive feedback from past clients.

In addition to a website, consider creating a Facebook Business page and Google Business Profile to increase your online visibility. These free online listings allow parents to find more information about your business and can help drive traffic to your website.

Invest in local advertising, such as a billboard, if your budget allows it. Considering the impressions, demographics and circulation of your billboard, this type of advertisement can be a cost-effective way to reach local families.

Encourage word-of-mouth advertising by offering a referral program. This can be as simple as printing a flier and passing it out to current clients stating that for every friend they refer to your child care service, they will receive a week of free tuition or a credit toward their bill.

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Spread the loveWhen a new childcare marketing  or home-based childcare business opens, it can be difficult to attract and enroll clients. Fortunately, there are many marketing techniques available to help you boost enrollment and reach your business goals. Crafting Success: Digital Marketing Strategies for Childcare Providers The internet is a major source of information for…

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